Make sustainability business as usual.

World changing business helps leaders do more with less with practical, sustainable strategies that drive impactful results.

Businesses are dealing with change at a faster rate than ever before.

But the solution isn’t to work harder or faster—it’s to work smarter with the people you have to build their capability to adapt to change.

Who we serve

  • In today’s rapidly evolving business environment, accounting and finance professionals are increasingly being called upon to step into new roles—particularly in areas like ESG reporting and carbon accounting. I help accounting firms and finance teams build the capability to navigate these shifts confidently, without feeling overwhelmed by new standards or processes. Whether you’re moving into carbon accounting or seeking to future-proof your business through sustainability reporting, I provide practical coaching, education, and consulting that empower you to deliver on these new requirements while staying efficient and aligned.

    Examples of past work:

    • Guided accounting firms in AU and NZ to incorporate carbon accounting into their service offering, helping them identify their ideal clients and create a clear go-to-market strategy.

    • Led educational workshops on ESG and carbon accounting, helping finance teams understand the business impact and regulatory requirements.

  • As a leader in the SaaS world, you know that staying ahead means more than just building great products—it means embedding sustainability into your operations and culture. I work with SaaS companies that are ready to integrate sustainable practices into their product development, team dynamics, and overall strategy. Whether you're expanding into new markets like sustainability tech, exploring how to integrate AI into your product in a purposeful way or need to align your internal processes to adapt to a rapidly changing landscape, I provide the expertise and hands-on support to make it happen. Together, we’ll unlock the potential of your teams, creating focus and clarity that leads to lasting success.

    Examples of past work:

    • Helped a fast-growing SaaS company deeply understand a customer segment and turned learnings into actionable product and operational insights​

    • Coached product teams on aligning daily work with long-term strategic goals, improving efficiency and boosting overall team morale.

  • Is your team stuck in the day-to-day grind, unable to find the time or space to innovate? I help teams break free from stagnant processes by introducing practical, results-driven strategies that inspire creativity and action. Using a combination of coaching, workshops, and hands-on facilitation, I work directly with your team to create focus, alignment, and the right conditions for innovation to thrive. From rethinking how you use your existing resources to building systems that foster collaboration, I help you unlock your team’s potential to drive growth and impact.

    Examples of past work:

    • Worked with a leadership team to create alignment and empower their employees, resulting in increased innovation and collaboration​

    • Facilitated workshops that helped teams clarify their vision and implement practical steps to bring that vision to life, driving measurable business outcomes​

Hi, I’m Bailey 👋

I’m a Chartered Accountant turned tech leader, but that’s just one part of the story.

Over the last decade, I’ve worked with some of New Zealand’s fastest-growing SaaS companies, helping them create the conditions for teams to innovate, collaborate, and succeed without burning out.

My career journey took a pivotal turn after reading the book Regenerative Leadership. It was a lightbulb moment—I realised that the strategies I used to empower teams and drive results worked because we created the conditions for people to thrive while delivering value for the business.

That realisation led me to found World Changing Business, where I blend regenerative practices with practical, results-driven strategies to help leaders, teams and businesses evolve to make sustainable impact.

I work with purpose-driven teams, businesses building internal sustainability capabilities, and leaders who are ready to unlock their team’s full potential. Whether it's coaching, consulting, or speaking, my focus is always on creating a flow where innovation happens naturally, and everyone feels empowered.

We've worked with

  • Xero.com
  • Sharesies.co.nz
  • https://www.asb.co.nz/
  • https://www.ooooby.com/
  • https://www.sumday.io/
  • ourcollective.co
  • https://www.jamaccountancy.co.nz/
  • https://greenhawk.co.nz/
  • https://www.coastlab.co.nz/

My process involves working directly with you and your team to understand the challenges and opportunities you are facing.

Whether it's guiding your team through hands-on workshops, providing one-on-one coaching, or delivering educational sessions, we will create focus and impact while equipping your people with the skills and tools they need to navigate change confidently.

Unlike traditional consultants, we focus on building internal capability within your teams, empowering them to sustain change long after our work together is done.

BESPOKE SUPPORT

What others are saying

  • I can't say enough great things about Bailey. Intelligent, strategic, and laser-focused, she is a go-to-market wizard with an incredible breadth of skills. Bailey helped us consolidate and refine our firm's GTM strategy for carbon accounting services. Working with her was not only highly productive but also a whole lot of fun."

    Kelly Brown, Sustainability Lead at Greenhawk Chartered Accountants

  • "If you work with Bailey I guarantee you will find new and brilliant ways of working towards your purpose and you will smile along the way. Few people can add so much value in the moments you spend working together and in the habits, methods and tricks that she leaves you with."

    Toni Moyes, CFO/COO at Sharesies

  • "At Ooooby we asked Bailey to help us align our team on a clear purpose and objective. We'd had new members join our small start up and needed to get "on the same page". Bailey worked with us to build and facilitate a series of sessions through which we created a clear idea of where we wanted to go, and where we were now - in short, Bailey helped us get on the right path."

    Davy van de Vusse, co-founder of Ooooby

Interested in learning more about what working together would look like?

Let’s chat

We’re also working on some products

We want to create tools that enable people to work smarter, and live better lives.

Create clarity out of work chaos

Collective Flow bridges the gap between what you’re working on and what you want to achieve, without timesheets. Currently in Beta.